Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite.

HootSuite use about 900,000 Twitter users. Advertising Age says it will retain a portion of the profits, while Twitter sells ad space.

It is still unclear whether and when the feature will be expanded to other platforms. The company wants to experiment, when and where one who is Promoted to look for Tweet. The Freuquenz depends on how relevant an issue for one user is.

Apparently Twitter is expecting a headwind. “Twitter is on this test approached thoughtfully and carefully. We’ll look at exactly how users react to the Promoted tweets in their timeline,” Matt Graves writes in a blog entry.

In April, Twitter announced that integrate Tweets Promoted slowly. First, she appeared in the results on Twitter.com, when a user searched for specific keywords, then in the search results on partner sites. As a third step, the switching of promotional tweets in the timelines of the users was planned.

Twitter launched in late September had the ad format “Promoted Accounts”. Advertisers can thus ensure that they appear in the “Who to follow” list, with Twitter’s users propose to follow other members. Again, the selection is based on an algorithm that takes into account the interests of users.

Who uses the Twitter social media integrator HootSuite gets now displayed in his advertising tweets timeline (image: HootSuite).

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Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite. HootSuite use about 900,000 Twitter users. Advertising Age says it will retain [...]

Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite. HootSuite use about 900,000 Twitter users. Advertising Age says it will retain [...]

Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite. HootSuite use about 900,000 Twitter users. Advertising Age says it will retain [...]

Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite. HootSuite use about 900,000 Twitter users. Advertising Age says it will retain [...]

Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite. HootSuite use about 900,000 Twitter users. Advertising Age says it will retain [...]

Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite. HootSuite use about 900,000 Twitter users. Advertising Age says it will retain [...]

Twitter has begun testing a new form of advertising: It shows in his so-called “Promoted tweets” directly in the stream of Twitter messages from a user. For now, only users are affected, use the short message service over the social media integrator HootSuite. HootSuite use about 900,000 Twitter users. Advertising Age says it will retain [...]