As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt with user-generated content. As the study shows, members of this generation spend an average of 13.9 hours per week in the network. This is well above the overall average. One third of this group comes every week to 16 hours of Internet use.

About 50 percent regularly use social networking sites. Younger users between the ages of 16 – to 24 years are in Germany, for example active especially on weekends. “91 percent of this age group are online on the weekend at the 24 -.-35-year-olds there are in Germany on Saturday and Sunday, 76 percent,” said a spokesman EIAA. In both age groups there were significant increases compared to last year.

The 25 – to 34-year-olds leave their usage habits in all areas of their mark. Thus, the preference of this generation of e-mails, instant messaging, downloading music and online video big influence on the development of the Internet has taken. Now the first generation of users has gone into an age where most have more money, sometimes started families and generally have taken responsibility. Also determined by many the way how the network converts.

“What this year has been particularly strong: the people who use the Net more to organize their lives,” says Alison Fennah, Executive Director of the EIAA. Unlike five years ago today, the Web is more than one medium. The so-called “Golden Youth” group is also responsible for many developments in the areas of online financial management and health and e-government.

As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt [...]

As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt [...]

As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt [...]

As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt [...]

As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt [...]

As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt [...]

As the European Interactive Advertising Association (EIAA) Mediascope in a recent study shows influence, the 25 – to 34-year-olds, most of which were first confronted in their school days with the Web, the use of the Internet the most. This age group was, for example, found that social networks like MySpace and be first dealt [...]