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Researchers debunk false online reviews by software

Researchers at Cornell University have developed a software program (PDF) that can identify them, according fake reviews on the internet. As a test, they used comments on hotels in Chicago. They took each of 400 real and 400 false reviews and brought in their program then, to tell the difference. The ratio of the program was ultimately about 90 percent.

Average people only come to 50 percent recognition rate, the scientists say. There are two types. The one type to take much at face value and not enough lean principle from counterfeits. The second type was too skeptical and think a lot of real texts for fakes. On average, but each of these two camps’m right in about half the cases.

The system established at the University of Cornell is similar software to detect plagiarism. This is designed to identify the specific sound of an author in order to recognize differences – however, the Cornell software learns words and phrases that are used for false online reviews. The Myle says Ott, who heads the research program. For example, counterfeiters use more verbs as genuine users and less punctuation. Moreover, the counterfeiters concentrated more on her family’s alleged activities, the real reviewers on the hotel itself.

The next step of linguists, it is now to transfer the program to other kinds of online meetings – such as restaurant reviews and later even product reviews. Ultimately, the program could make it difficult for PR people, web sites to flood it with false statements allegedly happier customers.

However, the researchers are also aware that their program could be abused, “to teach people how to avoid obvious errors in counterfeiting.” It formulates Ott. Therefore, an extension of the application is a new set of features also on his to-do list. It will be based on reviews from people who try to circumvent the original software.

Which hotel review is fake? Solution: The right (Source: Cornell University).

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