Latest IT News » PC Hardware » Reorganization of AMD will lead to rejection of the brand ATI

Reorganization of AMD will lead to rejection of the brand ATI

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – eliminated duplicate positions, fired some employees, set up new units, etc.

Now AMD has officially announced a new reorganization of the company, which, in theory, should allow her to successfully confront the main competitors in the market of integrated circuits.

So, from that moment, AMD is divided into four sections, each of which will deal exclusively with his direct responsibility. The most interesting for us is the department to develop new products, which is headed by Rick Bergman (Rick Bergman). Interestingly, the creation of central processors and graphics GPU will now engage in a staff department. Such a structure is, apparently, will enable closer collaboration between engineers, engaged in the development of both CPU and GPU. The importance of this is explained very simply – in the not too distant future the market will be released the first integrated circuits that combine the functions of both the CPU and graphics core, and to organize the most effective collaboration of these components. It is worth noting that the company goes out of Randy Allen (Randy Allen), who led the development of processor and system logic to them.

At the same time informed of the possible refusal of further use of the brand ATI, which under today’s market moving graphics solutions of different levels. Instead, ATI now plan to use the trademark AMD.

other departments of the company are: the Department for the development of advanced technologies, which will focus on developing innovative technologies that determine the vector of the entire company, marketing team and group work with clients. The last two will be responsible for the promotion of AMD products on the market.

– 40 years, 40 nm – AMD company celebrates anniversary;
- The official debut of ATI Radeon HD 4770;
- Platform AMD Yukon: netbooks as a tool for entertainment. Source

The latest news from "PC Hardware"

Report: Apple introduces the MacBook Pro with sleek WWDC retinal display

Report: Apple introduces the MacBook Pro with sleek WWDC retinal display

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – [...]

HTC introduces entry-level smartphone Desire C.

HTC introduces entry-level smartphone Desire C.

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – [...]

Trinity: AMD Unveils New Platform for Notebooks

Trinity: AMD Unveils New Platform for Notebooks

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – [...]

The first Intel-based tablet with Windows 8 coming supposedly in November

The first Intel-based tablet with Windows 8 coming supposedly in November

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – [...]

Apple needs to “4G” from iPad model designation delete

Apple needs to “4G” from iPad model designation delete

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – [...]

Galaxy Beam will “soon” to Germany for 429 €

Galaxy Beam will “soon” to Germany for 429 €

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – [...]

TomTom brings entry-level navigation system with 6-inch display

TomTom brings entry-level navigation system with 6-inch display

Nearly three years ago – in mid-2006 – manufacturer of CPUs AMD has made perhaps the most significant purchase of his. Namely, for an amount of USD 5.4 billion the company was bought by ATI, one of the leaders in GPUs and graphics cards based on them. Was immediately reorganized become a bigger company – [...]