Head of Division at Microsoft Windows Phone believes that the company and its partners will be able to halve the cost of smart phones running the mobile OS company, with the release of the mass of new devices next year. Liz
Andy (Andy Lees), President of Windows Phone, said in Los Angeles at the Microsoft Worldwide Partner Conference that, according to the expectations of the company, smart phone, whose price last year exceeded $ 400, and today is $ 200 and above Next year will be sold for up to $ 100-150.
Andy Lees at Microsoft Worldwide Partner Conference 2011
This is made possible by the fact that manufacturers can reduce the price of chips using a finer process technology. “You will see a sharp decline in value,” – said Mr. Lees.
He also said why should not wait for the tablet on the market based on the mobile platform Microsoft Windows Phone. The company believes that users wish to have a tablet, many features inherent to the PC, like printing documents and so on. “We see the Tablet PC as a sort of” – summed up Andy Lees. In this case Microsoft, in contrast to Steve Jobs (Steve Jobs), believes that the tablets are no substitute for a PC, but rather occupy a special niche technical and will be used for other purposes.
Company intends to use its dominant position in the low-cost PC market to gain positions in the field of mobile phones, where its market share is small, as well as the sector plates, which is dominated by Apple. Mr Lees is convinced that the universal Microsoft ecosystem will attract users. “We will not have a single ecosystem for the PC, a separate – for phones and private – for tablets” – he said.
corporate vice president of Microsoft OEM-Gugenhaymer Steve (Steve Guggenheimer) at WDC in 2011 showed a number of devices that come to market in the coming months as part of the overall ecosystem. He showed a glimpse of preparing for the autumn launch of smartphones from Acer, Fujitsu, ZTE and Samsung based on Windows Phone Mango.
Gugenhaymer Steve shows the new Samsung smartphone during a speech
He also highlighted the tablets based on Windows, including the ASUS Eee Slate B121 and Acer W500, both of which are equipped with Trusted Platform Module chip for corporate users who require higher security. Finally, he showed the thinnest laptop Sony VAIO Z, created to compete with the Apple MacBook Air.
