With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media.
This campaign is aimed to offer, not least against the rival Apple and Sony’s own formats and DRM systems. Obviously, Microsoft wants from the mess of incompatible formats, players and DRM systems capitalize. “They want to show that the Apple universe is small and the large from Microsoft,” said an expert on digital media, referring to the refusal by Apple CEO Steve Jobs to license the Fairplay DRM-house.
The campaign also provides a kind of certification. Any vendor who receives the “Plays for sure” logo to ensure that its services and equipment with all other “Plays for sure” products are compatible. The user will thereby safeguarding and compatibility are guaranteed. The logo should be soon seen on all Microsoft-compatible products, this could be for the Redmond company a clear competitive advantage. Because Apple and Sony refused to bind their music stores by licensing the DRM technology forced on the respective player.
Microsoft partners have welcomed the planned campaign. The Group considers himself still covered. In June, the company, however, has already secured the domain Playsforsure.com.
With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media. This campaign is aimed to offer, [...]
With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media. This campaign is aimed to offer, [...]
With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media. This campaign is aimed to offer, [...]
With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media. This campaign is aimed to offer, [...]
With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media. This campaign is aimed to offer, [...]
With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media. This campaign is aimed to offer, [...]
With a brand campaign to the famous “Intel Inside” on many PCs, remembers helping Microsoft wants its Windows Media format, including digital rights management (DRM) to break through. The term “Plays for sure” should be placed as a logo on all devices and services that support Microsoft’s Windows Media. This campaign is aimed to offer, [...]
