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Intel plans huge advertising campaign for Pentium III

good 300 million dollars is Intel (Frankfurt Stock Exchange: INL) an advertising campaign in all media for the new Pentium III chip worth. Considerable sums would cost the company have the support of its hardware and software partners, but these products will specifically design for the 70 new instructions of the Pentium III.

According to several manufacturers, the semiconductor producer for several months, its developer sent to selected companies to assist them in designing their offerings from 27 to processor available to support this month. For example, the Excite Web search service will help present an Intel-developed 3D engine which is designed specifically for Pentium III users.

The Sabre Group prepares an e-commerce system for travel agencies, that only works in conjunction with the controversial serial number of the semiconductor. Ligos is working on video software that leverages the 70 new instructions of the processor. “It makes a significant difference in performance,” says CEO Peter Forman Ligos report. The U.S. content provider Talk City will open its chat forums only for Pentium III users.

Remains to be seen whether the cooperation of other providers will be part of the antitrust proceedings of the U.S. Department of Justice against the world market leader in chips with the named companies and dozens. The trial is expected on 9 Begin in March 1999.

Contact: Intel, Tel: 089/991430

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