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Apple’s new ranking algorithm in the App Store broken down by categories

A company called

Fiksu has established new theories about Apple’s changes to the rating in the App Store last week. The new algorithm is based is therefore not as some have speculated on how many users run their apps acquired, but also weighs the different categories.

Fiksus business model is to provide programming data to the App Store and Android Market. Apple has its numbers after the changeover on 14 April made at midnight.

In an e-mail to ZDNet Fiksu writes: “Downloads are now in certain categories than in others, to determine the overall sample have lawn social networking apps are significantly improved, while games have no such development..”

The App Store, there are 20 categories. According to figures from Distimo games last month, were represented among the top 100 is particularly strong. Entertainment, Utilities, and the “Lifestyle” section called follow at a distance. Each of these categories has its own internal ranking – this is according Fiksu unchanged.

The analysis seems to confirm an observation of the blog Inside Mobile Apps: Accordingly, the Facebook app climbed immediately after the change without other apparent reason number one. Currently, she is back in eighth. Jumps were also observed for the apps of the video service Netflix and Pandora’s music content.

As a reason for the change of the suspected founder and CEO of Fiksu, Micah Adler, that would give Apple apps into smaller categories, a chance to compete in the overall ranking against the flood of games. Apple keeps its algorithm secret and has not commented on the changes.

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